Advisory

Strategy & Operations

Corporate Strategy

Most companies’ approach to strategy involves the mistaken assumption that a predictable path to the future can be paved from the experience of the past. In the unpredictable business environment we confront today. Companies must begin to let go of the notion that strategic outcomes can be predetermined and that enduring competitive advantage can be easily defined and achieved.

On a contrary, at Sinclair Adamson we define strategy as a coherent and evolving collection of initiatives to drive shareholder value and long-term performance. This change in thinking requires management to develop a “you are what you do” perspective rather than “you are what you say.” In other words, companies are defined by the initiatives they prioritize and drive, not merely by mission and vision statements.

Strategy approached in this way is by its very nature more adaptive and less dependent upon “big bets.” A carefully managed portfolio of initiatives is balanced across activities of adapting the core businesses to meet future challenges, shaping the portfolio in an ongoing way to respond to a changing environment, and building the next generation of businesses. By creating a portfolio of initiatives around a unifying theme, reinforced by brands, value proposition to customers, and solid operational skills, a company can successfully set the stage to drive shareholder value.

At Sinclair Adamson we successfully develop a portfolio of initiatives and actively take the lead of managing these in conjunction with senior management. Our approach to strategic planning is periodically reviewed, as opposed to an annual exercise. Our approach represents an integrated effort across the whole hierarchy within our business partner organisations.

As our initiatives are implemented, Sinclair Adamson ensures our business partners are fit and ready for the change. The strategy must be communicated to various stakeholders, and the pace of implementation must be determined to ensure all efforts are leading towards achieving our corporate goals.

Growth Strategy

Sinclair Adamson advocates real business growth opportunities emerge when companies take a much finer and more granular view of their market segments, their intricate needs, and then operationally align their internal resources and capabilities required to serve them in a differentiated manner.

Sinclair Adamson works with our business partners to define a road map of growth ambition, identifying tangible growth opportunities, and co-ordinating the organisation to believe and work towards this growth. Sinclair Adamson helps business partners determine the precise role that growth should play in their corporate strategies, identify the most promising growth opportunities, and set the appropriate balance between organic growth and growth through joint ventures or acquisition.

Strategic Vision & Mission

The mission and vision statement is a company's proclamation to its employees and other stakeholders about its business goals and aspirations as an organisation. In many industries, changing markets and customers periodically require companies to re-evaluate their strategic mission. A sound mission and value statement is brief, memorable and pragmatic, as well as inspiring. It serves to focus employees on the highest objectives of the company, and thus becomes a cornerstone of corporate strategy.

By working with our business partners we collaboratively refine the mission and vision statements as part of strategy engagements. Creating a sound mission and vision statement is the first step in building strategies that help our business partners to reach their full potential. This work is not done in a vacuum. Sinclair Adamson’s resources take a pragmatic approach in gathering data from relevant stakeholders to ground the businesses deep underlying aspirations in statements that are feasible, practical and resonate in the heart of every employee.

Our collaborative approach facilitates an approach of identifying refinements to the mission and vision, and weighs the implications of any changes necessary in the current business model. As part of this work, we develop and agree with senior management a detailed roadmap to prepare the organisation to deliver on the new strategic goals.

Management of Strategic Business Unit

Actively shaping each strategic business unit, on the basis of a sound strategic logic, is essential to superior value creation. A company cannot create superior value with low-performing strategic business units especially if they are draining huge resources. It's essential to establish a firm strategic logic for each area of the business and revisit them periodically.

Our position on the board enables us to assess the overall fitness of each strategic business unit, reshape them when necessary, and manage the remaining businesses for long-term strength in a way that protects and builds competitive advantage. We help our business partners to develop a clear portfolio logic in which the whole is more than the sum of the parts.

Operational Excellence

Integrated Value Chain Improvement

We work with our business partners to achieve breakthrough improvements in operational performance in terms of product cost, customer service and working capital requirements. This can be achieved through a comprehensive redesign of the logistics processes that drive the extended supply chain, including customers and suppliers. With our Integrated Value Chain Audit, we manage and control our business partner’s resources to quickly identify shortfalls in the value chain and align them to best practice.

Manufacturing Improvement

Sinclair Adamson works with business partners to create simulation models achieve excellence in specific parts of the manufacturing environment, using principles such as:

By applying these principles, we aim to achieve dramatic reductions (up to 90%) in lead times and work-in-progress, and increases in productivity of up to 30%.

Distribution Improvement

Greater product variety and the individualisation of demand are making product distribution more complex and can lead to high inventory levels and unsatisfactory delivery performance. At Sinclair Adamson we address these challenges, using defector tools and methods to design distribution networks and demand-management and order-fulfilment processes that reflect the reality of the modern market.

Historically our work in this field proves that excellence in distribution operations can help you achieve significantly improved customer service and lower inventory levels, warehousing costs and transportation costs.

Cross Function Performance Improvement

Our Cross-Functional Performance Improvement services helps our business partners achieve a quantum leap in improving product and service costs, and supply the methods and tools required to maintain Operational Excellence. We actively promote process driven methodologies contingent upon the maturity of our business partner; be it Business Process Reengineering (BPR) to Six Sigma to model and drive improvements using Statistical Process Controls in order stay ahead of competition in terms of Operational Excellence.

Transformation & Business Change

Sinclair Adamson actively designs and executes small to large scale transformation focused on achieving dramatic improvements in business results. Our Business Transformation Life Cycle (BTLC) addresses the four dimensions of change (i.e., People, Process, Technology, and Physical Infrastructure) that enable improved capabilities. It describes the activities, methodologies, and techniques needed for transforming our business partner through the entire life cycle, from vision and definition through rollout and deployment.

Organisation Model Re/Design

Organisations, like natural organisms, must function in relationship to their environment; therefore, the organisational design should suit the organisation’s purpose and environment. Our approach to organisation model and design begins with a full assessment to determine the strengths and weaknesses of the current organisation model and progresses to designing the organisation to fit the mission. At Sinclair Adamson we take an active role in creating an organisation whose people and processes are appropriately aligned with the organisational purpose and environment.

Our approach to structuring an organisation is based on the fifth century BC teaching of Sun Tzu who wrote:

"In peace prepare for war, in war prepare for peace. The art of war is of vital importance to the state. It is a matter of life and death. A road either to safety or ruin. Hence it is a subject of inquiry which can on no account be neglected…Know your enemy, know yourself and you can fight a hundred battles without disaster…The supreme act of war is to subdue the enemy without fighting".

Sinclair Adamson brings together unparalleled experience, talent, creativity and discipline to help our business partners define, develop and execute strategy in a wide range of sectors and geographies by developing an organisation model which structures resources and enables the organisation to grow.

Transformation & Business Change

Sinclair Adamson actively designs and executes small to large scale transformation focused on achieving dramatic improvements in business results. Our Business Transformation Life Cycle (BTLC) addresses the four dimensions of change (i.e., People, Process, Technology, and Physical Infrastructure) that enable improved capabilities. It describes the activities, methodologies, and techniques needed for transforming our business partner through the entire life cycle, from vision and definition through rollout and deployment.